Certificate in Content Strategy: Polling Success

• Understanding Content Strategy – the primary goals, benefits, and challenges of content strategy, and how it fits into a broader marketing and business context.
• Audience Research – methods for understanding and segmenting target audiences, creating audience personas, and using data and analytics to inform content strategy.
• Content Planning – techniques for developing a content strategy roadmap, creating an editorial calendar, and aligning content with business goals and audience needs.
• Content Creation & Curation – best practices for creating high-quality, engaging content, as well as strategies for curating and repurposing existing content.
• Content Distribution – methods for promoting and distributing content across channels, including social media, email, and owned properties.
• Content Measurement – metrics and analytics for measuring the success of a content strategy, including engagement, conversion, and ROI.
• Content Optimization – strategies for optimizing content for search engines and user experience, including keyword research, on-page optimization, and user testing.
• Content Ethics – ethical considerations for content strategy, including transparency, accuracy, and fairness.
• Content Technology – tools and platforms for managing and scaling a content strategy, including content management systems (CMS), marketing automation, and analytics platforms.