Professional Certificate in Brand Licensing Brand Management
-- ViewingNowThe Professional Certificate in Brand Licensing & Brand Management is a comprehensive course that equips learners with essential skills for career advancement in this dynamic field. This program emphasizes the importance of brand licensing and management in today's business landscape, where protecting and monetizing intellectual property has become crucial for organizations of all sizes.
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Unit 1: Introduction to Brand Licensing
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Unit 2: Brand Management Fundamentals
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Unit 3: Intellectual Property Rights and Licensing
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Unit 4: Licensing Models and Strategies
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Unit 5: Building and Protecting Brand Value
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Unit 6: Royalty Rates and Financial Considerations
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Unit 7: Contract Negotiation and Management
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Unit 8: Legal and Ethical Issues in Brand Licensing
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Unit 9: Marketing and Promoting Licensed Brands
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Unit 10: Case Studies in Brand Licensing
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