Global Certificate in Brand Law Basics
-- ViewingNowThe Global Certificate in Brand Law Basics is a comprehensive course designed to empower learners with critical knowledge in protecting and enforcing brand rights. This course highlights the importance of brand law in today's hyperconnected world, where brand identity is a valuable business asset.
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• Introduction to Brand Law
• Trademarks: Origins, Registration, & Protection
• Copyright Law and Branding Assets
• Patent Law and Brand Inventions
• Trade Secrets and Confidential Information
• Unfair Competition Law and Antitrust Issues
• Advertising Law and Regulations
• Social Media and Online Branding Considerations
• Global Brand Law Perspectives and Best Practices
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