Executive Development Programme in Design Thinking for Advertising

• Understanding Design Thinking
• The Design Thinking Process in Advertising
• Empathizing with Users: Techniques and Tools
• Defining the Problem: Framing and Reframing
• Ideating: Brainstorming and SCAMPER Method
• Prototyping: Low-Fidelity and High-Fidelity
• Testing and Iterating: User Feedback and Improvement
• Implementing Design Thinking in Advertising Campaigns
• Case Studies: Successful Design Thinking in Advertising
• Overcoming Challenges: Real-World Design Thinking Problems