Executive Development Programme in SEO Analytics for Online Businesses

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Unit 1: Introduction to SEO Analytics for Online Businesses – This unit will cover the basics of SEO analytics and its importance in online businesses. It will introduce students to primary and secondary keywords, search engine rankings, and website traffic analysis.
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Unit 2: Keyword Research – This unit will focus on the importance of keyword research and how to conduct effective keyword research for an online business. It will cover topics such as long-tail keywords, keyword intent, and keyword competition.
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Unit 3: On-Page SEO – This unit will cover on-page SEO strategies, including optimizing title tags, meta descriptions, header tags, and images. It will also cover internal linking and content optimization for SEO.
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Unit 4: Off-Page SEO – This unit will focus on off-page SEO strategies, including backlink building, social media marketing, and guest blogging. It will also cover the importance of website authority and domain rating.
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Unit 5: Technical SEO – This unit will cover technical SEO strategies, including website speed optimization, mobile optimization, and website structure. It will also cover the importance of website security and SSL certificates.
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Unit 6: SEO Analytics Tools – This unit will introduce various SEO analytics tools, including Google Analytics, Google Search Console, and SEMrush. It will cover how to use these tools to track website traffic, search engine rankings, and keyword performance.
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Unit 7: SEO Content Strategy – This unit will cover how to create an effective SEO content strategy, including content planning, content creation, and content promotion. It will also cover the importance of content quality and relevance.
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Unit 8: Local SEO – This unit will focus on local SEO strategies, including Google My Business optimization, local citations, and online reviews. It will also cover the importance of local keyword research.
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Unit 9: SEO for E-commerce Websites