Executive Development Programme in Service Design Data Analysis
-- ViewingNowThe Executive Development Programme in Service Design & Data Analysis is a certificate course that holds significant importance in today's data-driven world. This programme is designed to meet the growing industry demand for professionals who can combine service design thinking with data analysis skills.
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⢠Service Design Thinking: Introduction to service design and the design thinking process, including empathy, ideation, prototyping, and testing. Emphasis on understanding customer needs and creating exceptional service experiences.
⢠Data Analysis for Service Design: Overview of data analysis techniques and tools for service design, including data collection, cleaning, and visualization. Focus on using data to inform and improve service design decisions.
⢠Customer Experience (CX) Metrics: Introduction to the key metrics used to measure customer experience, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). Emphasis on using these metrics to identify areas for improvement and measure the success of service design initiatives.
⢠Journey Mapping: Techniques for mapping the customer journey, including empathy mapping, service blueprinting, and customer journey analytics. Focus on using journey maps to identify pain points and opportunities for improvement in the customer experience.
⢠Prototyping and Testing: Methods for prototyping and testing service design concepts, including A/B testing, usability testing, and experimentation. Focus on using rapid prototyping and testing to iterate and improve service design solutions.
⢠Service Design and Digital Transformation: Overview of the role of service design in digital transformation, including the use of digital technologies to improve the customer experience. Focus on using service design to drive digital innovation and create seamless, omnichannel service experiences.
⢠Service Design for B2B: Techniques for applying service design principles in a B2B context, including the development of service-oriented business models and the creation of value propositions for B2B customers.
⢠Organizational Change and Service Design: Understanding the role of organizational change in service design, including the importance of culture, leadership, and stakeholder management. Focus on using service design to drive organizational change and create a culture of customer-centricity.
⢠Service Design Strategy: Developing a service design strategy, including the use of service design to drive business growth and create competitive advantage. Focus on using service design to align business goals, customer needs,
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