Executive Development Programme in Brand Licensing Licensing Brand Equity

Name: Executive Development Programme in Brand Licensing Licensing Brand Equity
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The Executive Development Programme in Brand Licensing Licensing Brand Equity certificate course is a comprehensive program designed to meet the growing industry demand for professionals with specialized skills in brand licensing. This course emphasizes the importance of brand equity and its role in successful licensing agreements.

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AboutThisCourse

Learners will gain essential knowledge in licensing strategies, contract negotiation, and brand protection. The program is ideal for marketing, legal, and business development professionals seeking to advance their careers in brand licensing. With a focus on practical applications, this course equips learnners with the skills to create and manage successful licensing programs that drive revenue and strengthen brand equity.

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CourseDetails

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• Understanding Brand Licensing
• Importance of Brand Equity in Licensing
• Building and Measuring Brand Equity
• Legal Aspects of Brand Licensing
• Licensing Models and Revenue Streams
• Brand Licensing Negotiation and Contracts
• Case Studies in Brand Licensing
• Best Practices in Brand Licensing
• Future Trends in Brand Licensing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

NoPriorQualifications

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CourseProvidesPractical

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND LICENSING LICENSING BRAND EQUITY

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London College of Foreign Trade (LCFT)

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05 May 2025

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