Executive Development Programme in SEO for Beginners: Basics Explained

Name: Executive Development Programme in SEO for Beginners: Basics Explained
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The Executive Development Programme in SEO for Beginners: Basics Explained is a certificate course designed to empower professionals with essential SEO skills. In today's digital age, understanding SEO is crucial for career advancement and business growth.

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AboutThisCourse

This course covers the fundamentals of SEO, helping learners to optimize websites, increase visibility, and drive organic traffic. According to recent studies, 75% of users never scroll past the first page of search results, highlighting the importance of SEO. This course equips learners with the skills to meet this industry demand. Learners will gain a comprehensive understanding of keyword research, on-page and off-page optimization, and SEO tools. They will also learn about Google algorithms and how to create SEO-friendly content. Upon completion, learners will be able to apply these skills in their current roles or explore new opportunities in digital marketing. This course is a stepping stone towards career advancement in a rapidly growing industry.

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CourseDetails

• Introduction to SEO – Definition, Importance, and Benefits
• Understanding Keywords – Research, Analysis, and Selection
• On-Page SEO Techniques – Optimizing Content and Metadata
• Off-Page SEO Strategies – Link Building and Online Reputation Management
• Technical SEO Fundamentals – Site Speed, Mobile Optimization, and XML Sitemaps
• Local SEO – Google My Business, Citations, and Reviews
• SEO Analytics – Measuring Performance with Google Analytics and Search Console
• SEO Best Practices for E-commerce – Product Descriptions, User Experience, and Conversion Optimization
• Advanced SEO Techniques – Schema Markup, Voice Search, and AI in SEO

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SEO FOR BEGINNERS: BASICS EXPLAINED

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London College of Foreign Trade (LCFT)

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05 May 2025

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