Executive Development Programme in Marketing Analytics for Well-being
-- ViewingNowThe Executive Development Programme in Marketing Analytics for Well-being is a certificate course designed to equip learners with essential skills for career advancement in the marketing industry. This program emphasizes the importance of data-driven decision-making and its impact on consumer well-being, making it highly relevant and sought after by employers.
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โข Introduction to Marketing Analytics: Understanding the basics of marketing analytics, data-driven decision making, and the role of analytics in well-being marketing.
โข Data Collection and Management: Techniques for collecting, cleaning, and managing data for well-being marketing analytics. Includes discussion on data sources, data quality, and data governance.
โข Market Research and Segmentation: Methods for conducting market research, understanding customer needs, and segmenting markets for well-being products and services.
โข Customer Lifetime Value (CLV) and Retention Analytics: Strategies for measuring and optimizing CLV and customer retention, including discussion on churn analysis and customer journey mapping.
โข Predictive Analytics for Well-being Marketing: Techniques for applying predictive analytics in well-being marketing, including predictive modeling, machine learning, and forecasting.
โข Social Media and Digital Analytics: Methods for measuring and analyzing social media and digital marketing efforts in the well-being industry, including discussion on web analytics, social listening, and influencer marketing.
โข Experimentation and Testing in Well-being Marketing: Best practices for conducting experiments and testing in well-being marketing, including discussion on A/B testing, multivariate testing, and statistical significance.
โข Ethics and Privacy in Marketing Analytics: Discussion on ethical considerations, privacy concerns, and responsible data usage in well-being marketing analytics.
โข Dashboarding and Visualization: Techniques for creating effective dashboards and visualizations for well-being marketing analytics, including discussion on data storytelling, data visualization principles, and dashboard design.
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