Executive Development Programme in Industry Competitor Evaluation

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The Executive Development Programme in Industry Competitor Evaluation is a certificate course designed to empower professionals with the skills necessary to analyze and understand the competitive landscape. In today's fast-paced business environment, the ability to evaluate competitors is crucial for making informed strategic decisions.

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This programme is in high demand across industries as it provides learners with the tools and techniques to assess competitors' strengths, weaknesses, opportunities, and threats. By gaining a deep understanding of industry competitors, learners can identify potential risks and opportunities, and develop strategies to gain a competitive edge. Through this course, learners will acquire essential skills such as market research, competitive intelligence, and strategic planning. These skills are highly valued by employers and can lead to career advancement opportunities. By completing this programme, learners will be well-equipped to contribute to their organization's success and stay ahead of the competition.

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โ€ข Competitor Identification: Understanding the industry landscape and identifying key competitors.
โ€ข Market Analysis: Analyzing the market size, growth, and trends of the industry.
โ€ข Competitor Profiling: Creating profiles of key competitors, including their strengths, weaknesses, opportunities, and threats.
โ€ข SWOT Analysis: Performing a SWOT analysis to compare the company's position with that of its competitors.
โ€ข Competitive Strategy: Developing strategies to compete effectively against key competitors.
โ€ข Benchmarking: Comparing the company's performance against industry best practices and competitors.
โ€ข Price Analysis: Analyzing the pricing strategies of competitors and their impact on market share.
โ€ข Product Analysis: Evaluating the product offerings of competitors and identifying gaps in the market.
โ€ข Promotion Analysis: Examining the advertising and promotional strategies of competitors.
โ€ข Distribution Analysis: Analyzing the distribution channels of competitors and identifying opportunities for expansion.

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EXECUTIVE DEVELOPMENT PROGRAMME IN INDUSTRY COMPETITOR EVALUATION
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London College of Foreign Trade (LCFT)
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05 May 2025
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