Global Certificate in UK Advertising Law
-- ViewingNowThe Global Certificate in UK Advertising Law is a comprehensive course that provides learners with an in-depth understanding of the legal framework governing advertising in the UK. This course is essential for anyone looking to advance their career in advertising, marketing, or legal professions.
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โข Understanding UK Advertising Law: An overview of the legal framework governing advertising in the UK, including key statutes and regulations.
โข False and Misleading Advertising: A study of the rules prohibiting deceptive and misleading advertising practices, and the consequences for non-compliance.
โข Comparative Advertising: An examination of the regulations surrounding the use of comparative claims in advertising, and the limits on making comparisons with competitors.
โข Advertising to Children: An exploration of the special protections in place for advertising to children, including rules on the use of certain marketing techniques and the promotion of certain products.
โข Data Protection and Privacy: A review of the data protection laws that apply to advertising, including the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR).
โข Regulated Products and Services: A look at the additional rules that apply to advertising certain products and services, such as financial services, alcohol, and tobacco.
โข Digital Advertising: A consideration of the unique issues that arise in the context of online and digital advertising, including the use of cookies, behavioral advertising, and native advertising.
โข Advertising Standards Authority (ASA): An examination of the role of the ASA, the UK's self-regulatory body for advertising, and the codes of practice it enforces.
โข Handling Complaints and Investigations: A review of the process for handling complaints and investigations into non-compliant advertising, including the potential for legal action and fines.
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