Global Certificate in UK Advertising Law
-- ViewingNowThe Global Certificate in UK Advertising Law is a comprehensive course that provides learners with an in-depth understanding of the legal framework governing advertising in the UK. This course is essential for anyone looking to advance their career in advertising, marketing, or legal professions.
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⢠Understanding UK Advertising Law: An overview of the legal framework governing advertising in the UK, including key statutes and regulations.
⢠False and Misleading Advertising: A study of the rules prohibiting deceptive and misleading advertising practices, and the consequences for non-compliance.
⢠Comparative Advertising: An examination of the regulations surrounding the use of comparative claims in advertising, and the limits on making comparisons with competitors.
⢠Advertising to Children: An exploration of the special protections in place for advertising to children, including rules on the use of certain marketing techniques and the promotion of certain products.
⢠Data Protection and Privacy: A review of the data protection laws that apply to advertising, including the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR).
⢠Regulated Products and Services: A look at the additional rules that apply to advertising certain products and services, such as financial services, alcohol, and tobacco.
⢠Digital Advertising: A consideration of the unique issues that arise in the context of online and digital advertising, including the use of cookies, behavioral advertising, and native advertising.
⢠Advertising Standards Authority (ASA): An examination of the role of the ASA, the UK's self-regulatory body for advertising, and the codes of practice it enforces.
⢠Handling Complaints and Investigations: A review of the process for handling complaints and investigations into non-compliant advertising, including the potential for legal action and fines.
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