Executive Development Programme in Brand IP Portfolio
-- ViewingNowThe Executive Development Programme in Brand IP Portfolio is a certificate course designed to empower professionals with the necessary skills to manage and leverage brand intellectual property (IP) assets strategically. In today's knowledge-driven economy, brand IP has become a critical component of a company's overall value proposition.
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โข Unit 1: Introduction to Brand IP Portfolio
โข Unit 2: Importance of Brand Intellectual Property (IP) Protection
โข Unit 3: Types of Brand IP: Trademarks, Copyrights, Patents, and Trade Secrets
โข Unit 4: Developing a Brand IP Strategy
โข Unit 5: Building and Managing a Brand IP Portfolio
โข Unit 6: Best Practices for Brand IP Filing and Registration
โข Unit 7: Licensing and Franchising Brand IP
โข Unit 8: Brand IP Valuation and Monetization
โข Unit 9: Brand IP Enforcement and Litigation
โข Unit 10: Case Studies on Successful Brand IP Portfolio Management
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