Executive Development Programme in Brand IP Portfolio

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The Executive Development Programme in Brand IP Portfolio is a certificate course designed to empower professionals with the necessary skills to manage and leverage brand intellectual property (IP) assets strategically. In today's knowledge-driven economy, brand IP has become a critical component of a company's overall value proposition.

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This course is essential for professionals seeking to advance their careers in brand management, legal, marketing, and innovation roles. It provides a comprehensive understanding of the legal, financial, and marketing aspects of brand IP portfolio management, equipping learners with the tools to create, manage, and monetize their organization's brand IP assets effectively. With the increasing demand for brand IP experts, this course offers a unique opportunity for professionals to differentiate themselves in the job market and add value to their organizations. By completing this programme, learners will develop a strategic mindset, critical thinking, and problem-solving skills, making them highly sought after in various industries.

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โ€ข Unit 1: Introduction to Brand IP Portfolio

โ€ข Unit 2: Importance of Brand Intellectual Property (IP) Protection

โ€ข Unit 3: Types of Brand IP: Trademarks, Copyrights, Patents, and Trade Secrets

โ€ข Unit 4: Developing a Brand IP Strategy

โ€ข Unit 5: Building and Managing a Brand IP Portfolio

โ€ข Unit 6: Best Practices for Brand IP Filing and Registration

โ€ข Unit 7: Licensing and Franchising Brand IP

โ€ข Unit 8: Brand IP Valuation and Monetization

โ€ข Unit 9: Brand IP Enforcement and Litigation

โ€ข Unit 10: Case Studies on Successful Brand IP Portfolio Management

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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND IP PORTFOLIO
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London College of Foreign Trade (LCFT)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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