Certificate in Google Ads Management: PPC Optimization
-- ViewingNowThe Certificate in Google Ads Management: PPC Optimization is a comprehensive course designed to empower learners with the essential skills needed to thrive in the ever-evolving digital marketing landscape. This certification focuses on mastering Google Ads, a critical component of Pay-Per-Click (PPC) advertising, which is vital for businesses to reach their target audience and drive conversions.
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โข Unit 1: Introduction to Google Ads Management
โข Unit 2: Keyword Research and Selection for PPC
โข Unit 3: Creating and Structuring Google Ads Campaigns
โข Unit 4: Writing Effective Ad Copies for PPC
โข Unit 5: Bid Management and Optimization Strategies
โข Unit 6: Ad Extensions and Their Impact on PPC Performance
โข Unit 7: Conversion Tracking and Attribution Modeling
โข Unit 8: Landing Page Optimization for PPC
โข Unit 9: Advanced PPC Techniques (e.g. Remarketing, RLSA)
โข Unit 10: Analyzing and Reporting Google Ads Performance
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