Certificate in Google Ads Management: PPC Optimization

Name: Certificate in Google Ads Management: PPC Optimization
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The Certificate in Google Ads Management: PPC Optimization is a comprehensive course designed to empower learners with the essential skills needed to thrive in the ever-evolving digital marketing landscape. This certification focuses on mastering Google Ads, a critical component of Pay-Per-Click (PPC) advertising, which is vital for businesses to reach their target audience and drive conversions.

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AboutThisCourse

In this age of increasing digitalization, the demand for Google Ads professionals has skyrocketed. A Certificate in Google Ads Management: PPC Optimization equips learners with the knowledge to plan, execute, and optimize advertising campaigns, thereby opening up numerous career opportunities in diverse industries. By the end of this course, learners will have gained expertise in keyword research, ad creation, budget management, and analytics, enabling them to create high-performing ad campaigns that maximize returns on investment. Invest in this course to kickstart or elevate your digital marketing career and stay ahead in the competitive industry.

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CourseDetails

• Unit 1: Introduction to Google Ads Management
• Unit 2: Keyword Research and Selection for PPC
• Unit 3: Creating and Structuring Google Ads Campaigns
• Unit 4: Writing Effective Ad Copies for PPC
• Unit 5: Bid Management and Optimization Strategies
• Unit 6: Ad Extensions and Their Impact on PPC Performance
• Unit 7: Conversion Tracking and Attribution Modeling
• Unit 8: Landing Page Optimization for PPC
• Unit 9: Advanced PPC Techniques (e.g. Remarketing, RLSA)
• Unit 10: Analyzing and Reporting Google Ads Performance

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN GOOGLE ADS MANAGEMENT: PPC OPTIMIZATION

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London College of Foreign Trade (LCFT)

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05 May 2025

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